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Full Custom Rods

"Custom Built" fishing rods by ROLUX

If your really passionate about your fishing, you deserve to own a specially built "Custom fishing rod".
A viable alternative to a standard store bought fishing rod.
A "Custom rod" can be built for a specific purpose or a unique angling style.
In consultation with you, I can design a purpose built rod that will not only perform exceptionally, but also reflect your own personality in the design and colour scheme.
As well as traditional dark on black colour schemes, we can build theme rods with your own specific colours, team colours or company colours etc.
All Custom rods have the owners name professionally applied or if the rod is for a gift or presentation, a personal message can be included.
All Custom Built Rolux fishing rods come with a 10 year limited warranty
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Selection of the Blank

Building the Rod begins with the selection of the "Blank" which is the backbone of the rod to which all the other componentry is attached. The type of blank and the purpose the finished rod is to be used for, the length of the blank, the number of sections, the construction materials, the action and line rating are sorted out before we start to build the rod.

The main use the rod is to be put to then dictates the other type of componentry utilized in the build.
An important step in the building process is finding the "Spine" of the rod before starting assembly. See the article on "Basic Rod Construction".

Grips, Reel Seat & Guides

Grips, reel seat and guides are carefully chosen to reliably and efficiently gain the maximum performance from the blank, suit the type of reel to be used, and to cope with the type of work required from the finished rod.


Once all the components have been chosen in consultation with the angler, the real work begins as the assembly process is started. Many factors are taken in to account while constructing a custom rod, from the size of the angler to the size and type of reel and line they wish to use on the completed rod.
fishing rods

Marking Out

After choosing the Blank and other components, the rod has to be marked out so that all the components work in harmony.
On a fast taper rod for instance, the grips should be reamed out with a custom made tapered reamer so that they will fit without placing undue pressure on the blank but tight enough not to come loose once epoxied in place.


Binding or Wrapping Stage

After assembly, the rod goes through the binding or wrapping stage where the colour and personality of the rod is added as well as the all important anchoring of the guides.
Most rods require under wrapping to protect the blank from the feet of the guides as the rod flexes during casting or fighting the fish. Under-wraps are usually in contrasting colours and are of a finer thread than the over-wraps. An exception to this is the very durable solid fibreglass blanks on general purpose boat rods. In this case, the under-wraps are basically for looks.

Our own range of Rolux Hi-tensile solid glass boat rod blanks have an extremely hard surface which is impervious to all but the most invasive damage. These blanks come with a lifetime warranty.
Most rods only require one over-wrap on each foot of the guide,but some heavy off shore trolling rods need two over-wraps to insure that there is no movement of the guides under extreme pressure.

Trim wraps also provide colour accents to add a further dimension to the overall colour scheme.


Once the guides are wrapped on to the rod, they are typically sealed and finished with a special 2 pot epoxy finish. This gives the wraps a high build hard gloss finish which also flexes with the rod without cracking.
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Reel Seats

Reel seats come in many different materials and configurations ranging from Billet machined Game rod handles to resin impregnated wooden / alloy fly rod seats. Graphite / stainless steel reel seats are popular for boat or surf rods with trigger versions in the same materials commonly used in free-spool casting rods ( e.g.. Salmon river rods).
New CNC machined Alloy single and double trigger seats are now available for use on heavy action Carbon fibre sea rods e.g. 37kg jigging rods.

Fishing rod grips

The most common materials to make fishing rod grips from are Cork and brushed high density EVA. Both materials are good to work with, comfortable to use and hard wearing. Cork and EVA can be shaped to suit the angler's hands and the high density EVA grips we use do not twist or move under pressure.
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Fishing Rod Guides
There are many types of guides available today for different types of rods and they can be manufactured in a number of materials giving the rod builder various options while choosing the the right guide for the job. The frames come in different colours and materials, as do the inserts. There is the option of using guides with or without shock rings depending on the end use of the rod. The type and quantity of guides and their placement and orientation on the blank is all important, more so on rods using free-spool reels where the line travels over the top of the blank, as in many Boat, Bait casting, Game and Salmon casting rods.

The choice of top guide or tip ring for the rod is all important and it has to be able to take a great deal of punishment from knocks and the hard wearing line that is in common use today.
Extra hard ring materials and heavy frames that dissipate heat quickly are required for heavy fishing conditions.

Roller Tip Guides

Many heavy Boat and Game rods utilise roller tip guides. Most of the heavier Game rods use roller guides along the blank also, to lessen friction that can degrade the line and lose fish.
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Binding Trims and Colours

After all the components have been organised, the angler can then choose the type of binding trims and colours.

Apart from our solid glass boat rods, all our rods are underbound to provide secure footing for the guides and to protect the surface of the blank.

There are many contrasting colours that can be chosen for the under and over binding of the guides. On some heavy Game rods we double bind the guides to provide even further security. This has to be done carefully as this action can stiffen the rod slightly.


The bindings are finished on a special machine with up to 2 coats of a high build 2 pot epoxy finish or a low build 2 pot or single pot finish ( depending on the rod ). The finish typically relates to the size of the rod, the bindings or wrappings and the intended use of the rod. Heavy Game rods have more and heavier finishing coats than say, a high modulus graphite 4wt. fly rod.

The finished rod is then transferred to a Rolux rod drying machine where they rotate slowly for 2 to 4 hours while the finish cures.

The finished binding has a hard and durable glossy finish. It must be noted that the type and amount of finish applied can affect the stiffness of some light action carbon fibre rods.

We can discuss your colour preferences at the time we are first designing your rod.
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2016 Rolux Custom built Rods

For further information on the custom building of rods please visit the Rolux Custom built fishing rods page under the Articles & Information tab on the home page.
We only build Custom Rolux Rods on New Zealand made blanks,
but if you have your own blank, we can build it up for you.
At this stage, we have the following N.Z. made blanks available

Live Fibre High Modulus. Casting / Spinning.
7' 1pce  2-4kg 
7' 1pce 6-8kg
7' 1pce 8-10kg
7' 1pce 10-15kg
7' 2pce  4-6kg
8' 2pce  4-6kg
9' 2pce  4-6kg
10' 6" 2pce  4-6kg
10' 2pce  Salmon lure
12' 2pce 8-10kg Salmon/Surf  with Xantu

High Modulus "Nano" blanks with Xantu Layr. Casting / Spinning
7' 2pce  6-8kg
7' 2pce  8-10kg
7' 1pce 2 - 4kg
7' 1pce 6-8kg
7' 1pce 8-10kg
9' 4pce 6wt.
9' 4pce 7wt.

Standard Modulus Carbon Fibre
7' 1pce 6-8kg
7' 1pce 8-10kg

Graphite Composite Spinning / Casting
7' 1pce  6-10kg 
9' 2pce  6-10kg  
7' 1pce 10-15kg soft tip
7' 1pce 15-24kg soft tip

"E" glass
5'6" "E" glass 24kg stand up Game
5'6" "E" glass 37kg stand up Game

8'  "E" glass 2-6kg1pce light action spinning 
7' "E" glass 24kg 1pce heavy walled fast taper jigging
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